who sells bugle boy jeans::The spots began airing on mtv the week of august 19th in a fiveweek national backtoschool campaign.
For bugle boy, the brand has always been about humor and these ads are building on the equity of past campaigns with a very funny new twist.
Using this strong heritage to build from, the brand will be repositioned as the fashion leader among young men, ages 1225, in the mass channel.
National retailers such as will carry the brand.
Very little will get their attention, so it was crucial that we speak to them in their language emotionally and visually.
This will once again make bugle boy topofmind among young men.
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